Voltage Cable Co.® wasn’t built overnight—it was forged through years of hands-on experience playing guitar, building hand-wired amplifiers, and working alongside touring artists, all driven by an uncompromising pursuit of quality gear.

Before launching Voltage Cable Co.®, I spent many years working in a small town boutique guitar shop, surrounded by some of the best amplifiers in the world—Soldano, Bogner, Friedman, and hand-wired vintage Marshall. Being around premium gear where every nuance mattered, I developed a massive obsession with guitar tone and how quality gear is manufactured.

At the shop, one of the most popular services we offered was modifying Marshall amps, completely gutting and rewiring reissue Fender amps to be point-to-point hand-wired, and adding custom circuits to certain valve amps brands.

During this time, I had the chance to work alongside Pete Reynolds— my old boss, the owner of the shop and a valve amp genius with over 45 years of experience designing and handcrafting Reynolds Amplifiers. His deep understanding of tone, electrical engineering, and durability completely changed the way I looked at gear.

Pete wasn’t just a mentor—he’s an old-school amplifier guru, a motorbike racer at heart, and someone who believes that rock-solid reliability is the only way. Today, Pete is our lead technician at Voltage Cable Co., and chances are, the cable you’re playing was made by Pete—hand-soldered, sealed, and meticulously tested to meet our uncompromising Australian standards.

From my first day at the shop to now, the story has come full circle—and we’re just getting started.

Working alongside Pete, I learned the true meaning of quality. I saw firsthand how every solder joint, every component choice, and every small detail could affect an amplifier’s tone and longevity. We spent countless hours diagnosing gear failures, fixing problems, and figuring out why some equipment stood the test of time while others failed.

And one of the biggest issues we kept encountering?

Bad cables.